Trusted Basmati Rice Importers in NZ

Sudesh Foods is a genuine importer of Basmati rice into New Zealand and have pioneered the New Zealand wholesale industry for many years.

Sudesh Foods continues to source exotic and authentic rice from the India, for retail, food service and commercial markets.

Supported by an expert team, Sudesh Foods currently manages an extensive customer base nationally throughout NZ, and tens of thousands of indirect customers and consumers.

We are located in Christchurch and supply to ethnic Indian shops and also to non-ethnic Indian customer segments like Chinese stores, Persian shops, Lebanese shops, convenience stores, south Asian restaurants and many more.

Therefore, if you want to use truly authentic Basmati rice Sudesh Foods is your number one choice.

Trusted Rice Importers in NZ

About Basmati Rice


The word “Basmati” originated from Sanskrit word vasumati which mean “fragrant”. Basmati is long grain aromatic rice and is cultivated in India and Pakistan and India being the biggest producer of basmati rice. There are diverse varieties of rice grown all over the world but none of them match the aroma, sweet taste, quality and appearance of the Indian basmati rice.

Basmati Rice is grown in the northern part of India and  cultivated in Punjab, Haryana, Madhya Pradesh, Jammu& Kashmir, Rajasthan, Himachal Pradesh, and Delhi. Haryana is the biggest rice farming state in India growing a range of varieties of basmati rice. Basmati rice is used in different cuisines all over the world, traditionally it has been the royal dish of the Nawabs, Maharaja, Sultans and the list continues. The different dishes in which basmati rice plays an important role are Hyderabad biryani, the Palau rice, Turkish pilaf, and Iranian biryani endless cuisines.